UKTV Ventures | A media for equity investment proposition

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Online care marketplace

Elder is the UK’s leading online care marketplace – delivering over 13 million hours of care since launch in 2016.

Elder uses technology and data to connect families and carers across the UK to enable personalised 1:1 care at home, helping older people continue to live their own lives, in their own homes, supporting their family and creating better work opportunities for carers. Elder has supported thousands of families across the UK to find the right carer.

Elder’s proprietary technology uses hundreds of different data points including conditions, skills, personality, interests and geography to match the right families and carers together and help older people keep the routines, hobbies, and lives they love. Since founding in 2016, Elder has powered more than 50,000 matches and 13 million hours of care in 500 towns and cities across the UK, enabling thousands of older people to continue to live their own lives, in their own homes while supporting thousands of carers with better work opportunities.

“It is great to be partnering with Brendan and the team at UKTV to help build awareness of Elder across the UK. Now more than ever, families and loved ones across the UK are looking for care and support that is at-home, personal and flexible. That’s what we make a reality at Elder and we’re excited for our new TV campaign to help drive awareness and help families and loved ones take control of later life.”Peter Dowds,
Founder and CEO of Elder

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