25th July 2022 – Coinciding with Plastic Free July®, award-winning broadcaster UKTV has today announced it has invested in plastic free toiletries company, KinKind, using its multi-million pound investment fund, UKTV Ventures.

KinKind's brand mission is to help UK families eliminate plastic in their bathrooms. The UK-based start-up, founded by Victoria Coe in 2019, manufactures 100% plastic free, solid shampoo, conditioner, bodywash, shave and moisturiser bars and sells direct-to-consumer. The products don’t compromise on the user experience, and the unique combination of product and purpose has won the company multiple industry awards including the UK Retail Supply Excellence Award 2020.

UKTV Ventures’ £1 million “airtime-for-equity” investment will see KinKind launch its first UKTV advertising campaign mid September across the broadcaster's seven linear channels - Dave, W, Gold, Alibi, Drama, Yesterday, Eden. KinKind will benefit from access to an audience of over 26 million viewers a month and in return, UKTV will gain an equity stake in the business.

Victoria Coe, Founder KinKind, said: “At KinKind we believe that families can create positive change against plastic pollution and climate change, and our products are an easy, effective and enjoyable way to radically reduce the use of plastics in our bathrooms. Our team pride ourselves on disrupting the UK toiletries market, and we are excited to take the next step to raise mass awareness and availability of KinKind and grow the business thanks to the huge new audience that tunes into UKTV’s channels."