The partnership comprises an "airtime-for-equity" agreement which will see TIME-TO-FIND launch its first ever TV advertising campaign on UKTV's seven channels - Alibi, Dave, Drama, Eden, Gold, W, and Yesterday. This will provide TIME-TO-FIND with access to an audience of over 30 million viewers a month for a period of 12 months. In return, UKTV will gain an equity stake in the business.

TIME-TO-FIND's mission is simple: It wants to help consumers by 'speed dating' them with authorised retailers who have the watch they want in stock. The business launched its service online in 2019 and is founded by key executives from the management team behind the award-winning watch brand, Rotary Watches. The deal was brokered by Director of UKTV Ventures, Sheena Amin and TIME-TO-FIND's CEO Tony Quinn, who was assisted by boutique advisory firm LAZARUS CONSULTING...