UKTV has invested in online car repair marketplace Clickmechanic.com using its multi-million pound investment fund, UKTV Ventures. The online start-up has secured £1m worth of commercial airtime across the broadcaster's network of channels.

UKTV reaches over 33 million viewers every month* and ClickMechanic's debut TV campaign will run exclusively on UKTV channels Dave, Gold, W, Drama, Alibi, Eden and Yesterday from today, and for several months throughout 2020. Recent research commissioned by Thinkbox and carried out by Data 2 Decisions, the econometric arm of Dentsu Aegis, found that on average, for a brand with less than £50m brand value, a £1m TV campaign can drive overall sales by circa 20%.

Launched in 2018, the UKTV Ventures fund offers high-growth start-ups an opportunity to advertise on TV for the first time and therefore accelerate their business growth. The fund has already made investments into award-winning preschool learning and entertainment platform Hopster, and pet tech start-up, PitPat.