Dogs in living rooms across the UK will be going mad for walkies when PitPat launches its first ever TV advertising campaign today. Designed specifically to capture the attention of dogs, the ad will debut exclusively on all UKTV channels as part of the broadcaster's airtime-for-equity deal with the pet fitness brand.
The ad will run on Alibi, Dave, Drama, Eden, Gold, W, and Yesterday until early 2020, benefiting from exposure on quality commercial airtime through UKTV's innovation fund, UKTV Ventures. The campaign will have a net value of £1million.
